Dollar Product Rebrand

Assignment:

Find a product at the dollar store that is not a well known brand. Rebrand the product, and create an advertising campaign utilizing different forms of media to show different formats for the ad.

The Noise Substitute:

The best part of window markers is they allow people to be loud without the noise. Whether they wan’t the volume or not, they can scream their message to the world with window markers.

Split Target:

I established two targets for my brand. The secondary target is consumers who will use the product now, this is for sports and for parties. The primary target is brides to be, they can use the product now, but they are more likely to keep it in mind for many future events.